The importance of developing character is emphasized in the national standards for physical education. Two of these state that students should exhibit "responsible personal and social behavior in physical activity settings" and choose "physical activity for health, enjoyment, challenge, self-expression and/or social interaction". Physical education teachers can help students meet these standards by stressing the importance of character and moral virtues. While students are learning various sports, teachers can and should emphasize that taunting, gamesmanship, and violence are wrong and are the converse of displaying sportsmanlike behaviors and living by moral virtues.
Mediated sport at the professtional level, and increasingly at the collegiate and scholastic levels, constantly bombards young people with the importance of winning. Television promotes taunting through the visual images it chooses to broadcast. Spectators, including impressionable youths, continually feed on a diet of unsportmanlike and ethically questionable actions. Is it any wonder, then, that students transfer their intense desire to win into morally unacceptable behaviors. What students need are lessons that teach and model just the opposite-moral virtues and character. (JOPERD Feb. 2008, Angela Lumpkin)